Creative Director
As a co-founder and leader of creative and production at boutique advertising agency Popskull, I drove achievements for a number of startups and national brands.
Lyft
Managed the design and promotion of Five Star Lager, a Lyft branded beer from Baderbräu, which earned millions of media impressions including favorable mentions on thedieline.com.
SkinnyPop
Within one year, created over 37 million social media impressions (33% organic) and accumulated over 500,000 video views, culminating in a successful private equity exit for the founders and a successful IPO for the PE firm.
Stolen Spirits
Guided social and AdWords content and management, increasing fan acquisition by 85.7%, driving over 10MM impressions and 104,000 engagements through a mix of curated and original content.
Tramontina
Led the creative development and production of a Google display ad and YouTube pre-roll campaign resulting in 39.2% view-completion, 48.1% brand awareness and 90.5% purchase consideration rates.
